what we do
Whether you need to build a top-down marketing strategy or specific campaign or production support, we can help. Here’s more on what we do:
marketing strategy & execution
Need some help at the starting blocks? We’ll work with you to identify the most important components, and develop prioritized deliverables lists and timelines as part of any standard proposal.
branding and identity development
Do your current marketing materials truly reflect how you want to present your organization to your targets? Developing consistent brand elements and language is key to helping prospects remember and embrace your brand. We can help you define, refine and develop these elements — and put an end to your identity crisis.
lead generation and demand creation
Every business needs leads. We’ll work with you to identify the most effective lead generation avenues based on your budget requirements. With robust backend web and production support, we’ll make sure your designated success measures are fully trackable — helping you hit your lead targets and meet your objectives.
Again, we only work with the most seasoned writers. Some excel at promotional copy, some flourish in technical writing, and others shine in editorial work. They’re all custom-fit to each project based on their individual proficiencies and backgrounds. If you prefer, you can even write your own copy and let us do the editing.
All the designers we use are experienced graphics warriors. They each have their own specialties and are hand-matched on a project basis to fit your project needs perfectly.
media research & placement
Our online and traditional media specialists are hands-down the most proficient and savvy media hounds we’ve ever known. We can develop customized recommendations for digital and print media placements based on your specific media objectives, drawing from the uniquely broad and deep media experience these proven resources provide.
website design and optimization
Tied inextricably to advancing brand awareness and lead generation targets, our award-winning website design work is all about *effectiveness*. With integral content development and SEO (based on metrics, monitoring and goal setting), our approach is absolutely about form but with function and results driving creative at every turn.
Sometimes it takes a good “noodge” to get the job done. We can do that. From building production schedules for your team to coordinating all the tiniest production details, this is one of our specialties. It’s not that we like to nag. Well, ok, we do. We really, REALLY do. So relax and let us crack the whip for a while.
production & vendor management
We are fortunate to have long-standing relationships with printers, mail houses, data processing specialists and other production support. We’re extremely persnickety and hold these folks to the highest standards to ensure your project deploys without a hitch.
Laura (Cox) is a resourceful, creative, and solution oriented person who is able to come up with new and innovative approaches to her programs. I highly recommend Cox Marketing Group, and applaud their ability to put together efficient campaigns that actually work.– Ann McMullen, President, Media Shark
Cox Marketing is truly an integral part of our marketing team, and they consistently exceed expectations. Laura has a remarkable knowledge of our industry and is able to plan and manage our annual demand generation programs, meeting our corporate objectives and allows me to focus on other Marketing initiatives.– Audrey Brislin, Marketing Programs Manager, Accero
The fact is, finding great contract marketing help can be a huge pain. With Cox Marketing Group you’ve got a seasoned, professional and highly ethical marketing department right out of the box. Laura (Cox) and her team consistently deliver solutions to the most difficult marketing challenges without making you do all the work.– Collin Dayley, VP Group Account Director, McCann Erickson
Cox Marketing is an extension of our Marketing team. I am able to focus on our company’s other pressing communications needs while Laura manages our demand creation programs. I would recommend Cox Marketing to anyone in need of driving awareness and revenue pipeline for their company.– Keri Spehalski, Director Global Campaigns EPM, Business Objects (SAP)
I’ve worked with Laura (Cox) for over ten years in many different capacities. Her wide breadth of marketing experience means she, comfortable doing anything from strategic planning to program execution—and everything in between.– Mitzi Sandman, President, Along Came Mitzi, Inc.
We hired Laura & Cox Marketing a few years ago and have been continuing our engagement with her every month since she and her team add so much value to our business. Laura has a great blend of marketing knowledge and an ability to get to the heart of what is needed in a particular business to help them achieve their goals.– Dorota Shortell, CEO, Simplexity Product Development, Inc.
Having worked with Cox Marketing on meltek projects. We have found them to be extremely professional and creative, while being highly responsive and excellent communicators. In fact, we have recommended Cox Marketing to our clients when they were looking for marketing services.– David Crow, Co-founder/Managing Director, Intelemark
I’ve had the pleasure of knowing Laura for over 20 years and worked directly with her earlier in my career. She’s the consummate marketing professional, is a fantastic team player and delivers excellent results. I’ve referred her to work with several of my clients, and they have been delighted with her work and what she is able to achieve for them. She’s a pleasure to work with and I recommend her without reservation.– Matt Wilbur, Principal, Nordic Services, LLC
Laura and I met in 2000 when we worked together at Cadence. She left to embark on creating Cox Marketing where she now delivers not just lead generation but also other wonderful marketing strategies and tools. She continues to deliver results, as she did at Cadence, based upon her dedication, honesty, creativity, genuine knowledge and experience serving and meeting her customers’ challenges.– Tyler Magee, Assistant Professor (University of Portland) and Marketing Consultant
Laura possesses that magical combination of creativity AND strategic thinking. She is able to quickly synthesize information and options to deliver creative marketing solutions that yield measurable, impactful results. In addition to being incredibly effective, she’s also a delightful person to work with and truly cares about her clients’ and creative partners’ wellbeing.– Andee Masonek, President, Drawbridge Creative, LLC
(Laura) has a unique combination of no-nonsense character, care for the individual and team she’s working with, and downright stellar branding chops. She is creative, responsive, quick-witted, and sees the big picture from a stakeholder point of view. I could not recommend Laura more as a professional and a person I would work with again anytime, anywhere.– Aaron Reber, Director of Change Management. MTX Group
When you need experience, stamina and clarity in yourmarketing efforts I strongly and without reservationsrecommend you reach to partner with Laura. Her work isimpeccable, skills amazing plus her patience knows no bounds!– Bob Deasy, President, Lead I.T. Consulting
Laura and her team were fast and creative with a variety of conceptual, animated gif solutions to our brief. Best of all, results from the banners increased significantly when compared to our benchmark affiliate marketing programs. As much as she is a pleasure to work with, Laura makes it easy.– Janet Quinn, Director of Marketing and Sales, BookBYTE.com
Cox Marketing Group has provided GTS with very creative, cost-effective marketing solutions.Their level of engagement in our business and candid and ethical dealings with us are much appreciated.– Mike Jones, President, GTS Services, LLC
Cox Marketing is a key extension of our corporate marketing group. Laura Cox Is an incredibly gifted resource for our company; creative, strategic and thorough In everything she does for us. I consider her a colleague, an advisor and friend.– Bob Conlin, VP of Marketing, Accero
Laura is a highly trained and seasoned professional. Her work is exemplary. If your company needs a creative and reliable collaborator, then Cox Marketing will provide the utmost in professionalism. Laura has experience in both domestic and global marketing responsibilities. She will provide a wealth of knowledge and direction to help expand your brand, drive prospect engagement and position your organization for success.– Jim Daniels, VP, Global Sales and Marketing, Natural Plant Products, Inc.
Laura is a refined and experienced marketing expert who provides thoughtful strategic direction as well as polished and professional tactical marketing communications solutions. Since I’ve known Laura in varying markets and marketing environments with large budgets and small I know she always delivers winning soutions. She is comfortable with the ever changing demands of a rapidly changing world.– Phyllis McCanna, Marketing Executive and Consultant
She is able to set marketing strategy as well as have a team to execute that strategy in an efficient manner. With her guidance and work we have seen results like new qualified leads coming in from our website, more brand recognition, and clearer messaging to our clients. I have worked with and hired other marketing groups in the past, and Laura rises far above the competition.– Dorota Shortell, CEO, Simplexity Product Development, Inc.
I’m always amazed at how effortlessly they handle project management. Always even tempered, responsive. and eager to find a resolution. One reason Cox Marketing is so successful is because of their experience on both the client and the vendor side.– Robin Krauss, Principal, Linden Design
Cox Marketing Group is everything you want from a marketing and branding firm – creative ideas, flawless execution and nice people to boot. I recommend Cox Marketing Group to my clients every chance I get!– Laurie Halter, Owner, Charisma Communications
Every time we have engaged, whether as a client or the vendor, Cox was professional, productive and extremely easy to work with. Cox brings great value to their clients and is a significant asset for those clients we have referred them to. I have have no hesitation recommending Cox.– Murray Goodman, CEO, Intelemark
Working with Cox Marketing has been one of the more joyful experiences of my career because they are so detailed, creative and easy going.– Sally Wack, Account Executive, Printing Today
Their ability to interface with our Production Managers on behalf of our clients has made every project we have worked together on exponentially more successful. Thank you Cox Marketing!– David Crow, Co-Founder/Managing Director, Intelemark
Laura is among THE BEST I have ever worked with. She’s dynamic, skilled, insightful, creative as well as tactical, but above all – she has a terrific work ethic. We could always count on her to deliver a high-quality result. Laura Cox is the kind of person you are lucky to partner with. I highly recommend her!– Andy Phillips, Development Advisor, PSS
(Laura’s) ability to fearlessly push back when necessary, helped the sales team morph our value proposition to engage new industrial trade associations and markets. Through all the twists, turns and pivots, she nailed it. If you’re in-need of new messaging, prospects or business opportunities, I would highly recommend you get in-touch with Laura!– Ron Fraim, Business Development Manager, Forests For Oregon Victory Fund